This colourful footage of the Mission Strawberry Festival shows visitors arriving in Mission by train and being greeted by a novelty band; the excitement of the soapbox derby; and the celebrated festival parade, which features girls’ drill teams, as well as children riding decorated bicycles and tricycles. Mission hosted the Western Canada Soapbox Derby Championships from 1946 to 1973. For more information on the history of the Stawberry Festival, see Home of the Big Red Strawberry on the Mission Museum website.
The above clip comprises edited excerpts from King for a Day: The Annual Strawberry Festival, Mission, BC, a promotional film produced in 1949 by the BC Government Travel Bureau’s Photographic Branch. For a description of the complete film, see BC Archives AAAA1048.
Excerpts from this and other BCGTB travelogues of the 1940s and 1950s are featured on the RBCM DVD release, Evergreen Playland: A Road Trip through British Columbia.